Reviews

High Ratings Drive Conversions

A higher app rating directly correlates with increased conversion rates. Positive user sentiment often becomes a deciding factor in choosing to install an app.

When considering app installation, users weigh several aspects such as relevance to their needs, brand reputation, and stylistic preferences. However, ratings and reviews often hold the greatest sway.According to Apptentive, 79% of users review an app's rating before installation. An improvement in ratings, such as moving from 3 to 4 stars, can boost the conversion rate by as much as 89%.

When do you need to improve your app's rating?

01.Traffic Source Efficiency and Ratings

The conversion rate on an app’s store page influences the overall performance of all traffic sources. A low conversion rate can inflate Cost Per Install (CPI), emphasizing the importance of maintaining a competitive average rating, especially in regions where traffic is purchased.

For organic search traffic, an app's rating is even more critical, as it appears directly in search engine results and influences user decisions without additional context.

In situations where users lack comprehensive information about an app, the volume and sentiment of reviews significantly impact brand trust and perceived reliability.

02.Preparing for Market Entry

New apps with a limited user base often struggle to establish ratings and reviews. Launching marketing campaigns without these foundations can result in low conversions, particularly in sensitive niches like finance or healthcare.

Before launching a campaign to drive targeted traffic, ensure your app's store page features an appealing design and a foundational set of reviews and ratings. This groundwork increases user trust and encourages further organic reviews.

03.Managing Bugs and Negative Feedback

No app launch is immune to bugs, which may lead to critical reviews or low ratings. While App Store updates allow for rating resets, retaining established ratings may be preferable for apps with significant user feedback.

To restore user trust, mentioning fixes in the “What’s New” section is insufficient. Enhancing ratings, securing positive reviews, and highlighting constructive feedback demonstrate an app's commitment to improvement and user satisfaction.

Platform-Specific Rating Mechanisms

Google Play and the App Store utilize different algorithms for rating formation but share strict publication criteria. For instance, initial ratings submitted immediately after release are often excluded from calculations.

Our proven method ensures that 60–90% of submitted ratings are published. The process includes agents installing and using the app over several days before submitting ratings, a practice that increases authenticity and effectiveness

For iOS

App ratings represent a weighted average for a specific region, resulting in diverse ratings across different markets.

For Android

Google Play’s new rating algorithm prioritizes recent ratings over the app’s lifetime average, addressing issues caused by outdated negative feedback. However, organic recovery of ratings can be slow, making proactive adjustments crucial.

Although updated apps often receive fewer negative reviews, without a consistent influx of positive ratings, overall ratings may stagnate or improve too slowly to meet business goals.

How long does improvement take?

Adjusting an app's rating to reduce negative feedback is a nuanced process. The duration depends on factors such as the total number of reviews, daily installation volume, and the frequency of new ratings.

For example, if an app receives 100 daily installs but only five ratings, gradually increasing the number of ratings ensures a steady and sustainable improvement.On average, rating adjustment campaigns take one to two weeks. Each case is unique, so we customize strategies and assign a dedicated account manager to oversee performance and pacing.

Ratings Alone Aren’t Enough

A high rating loses credibility when surrounded by negative reviews. To reinforce positive perceptions, rating adjustments must be complemented by securing favorable user feedback.

Indexing reviews on Google PlayEmbedding keywords into review texts can improve indexing for search queries, bolstering the app’s visibility in app stores.

Review displayReviews are typically sorted by helpfulness, which depends on user feedback. To counteract prominent negative reviews, selectively promoting specific positive reviews can reshape the review feed to better represent the app’s strengths. This comprehensive approach to ratings and reviews ensures an app maintains a competitive edge, fosters user trust, and achieves sustained growth.

Elevate Ratings and Foster Positive Feedback

A higher app rating directly correlates with increased conversion rates. Positive user sentiment often becomes a deciding factor in choosing to install an app.

Google Play and the App Store utilize different algorithms for rating formation but share strict publication criteria. For instance, initial ratings submitted immediately after release are often excluded from calculations.

Adjusting an app's rating to reduce negative feedback is a nuanced process. The duration depends on factors such as the total number of reviews, daily installation volume, and the frequency of new ratings.

A high rating loses credibility when surrounded by negative reviews. To reinforce positive perceptions, rating adjustments must be complemented by securing favorable user feedback.