User Acquisition through Performance Channels

Secure measurable, high-quality traffic through pay-per-result models, eliminating risks of fraud and ensuring a transparent approach to user acquisition.
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How it works

Paid channels are one of the go-to methods for user acquisition

Ads placed on social media platforms and mobile in-app networks offer precise targeting and scalable campaigns. These performance-driven channels, optimized for in-app actions, have become indispensable promotional tools.
Paid channels can be used at any product growth stage:
01.Scaling traffic
02.Soft Launch / Metrics Collection / Target Audience Definition
03.Entering new markets / Capturing market share
04.Assessing product economics / Testing growth hypotheses
01DeploymentLaunching an ad campaign takes just a few days, allowing for quick data collection and hypothesis testing to refine your marketing approach.
02OptimizationBy leveraging targeting and event-based optimization, you can attract genuinely interested users, fine-tuning campaigns to maximize engagement and ROI.
03ScalingPerformance marketing channels provide access to vast audiences, enabling rapid scaling and significantly increasing your app’s visibility and user base.
Discovering Your Target Audience

Building a precise audience profile based on data insights is essential for identifying the most effective ad placements. This ensures that your campaigns resonate with the right users.

For example, a children’s product catalog may target young parents and women over 60, while a reading app might focus on young bibliophiles. Understanding the behavior and preferences of these groups allows UA managers to select suitable platforms, test ad creatives, and optimize targeting for optimal results.A skilled team accelerates the discovery of winning strategies, saving both time and resources. A larger, experienced team can quickly identify hypotheses to connect with your target audience.
Our sources

Platforms offer a range of ad formats—banners, videos, carousels, teasers, and more—allowing campaigns to be tailored to specific objectives and audience preferences.

Cooperation models

The collaboration approach depends on the app’s development stage and the specific goals of the campaign. Whether optimizing an established app or launching a new project, choosing the right model is key.

For apps already in the market, we provide well-known cooperation models aligned with advertiser expectations to achieve measurable results:
01.Cost per installation (CPI)
02.Cost per in-app action (CPS, CPR, CPO, etc.)
03.Service fee
04.RevShare
For new projects or those unfamiliar with ad traffic channels, we offer specialized models, ensuring a smooth entry into performance marketing and effective traffic generation:
Test launchIdeal for brand-new projects.
This model aims to achieve the following:
01.Evaluate the performance of chosen monetization strategies using real data, ensuring sustainable profitability and long-term growth;
04.Determine the best-performing combinations of sources, audiences, and creatives to maximize campaign success and engagement rates;
02.Precisely identify your app’s target audience and calculate the resources required to engage them effectively;
05.Identifying technical flaws within the app.
03.Defining target values of basic metrics;
01.Assessing the performance of the selected monetization scheme and analyzing unit economics based on real data;
02.Precisely identify your app’s target audience and calculate the resources required to engage them effectively.
03.Defining target values of basic metrics;
04.Selecting the top-performing source-audience-creative combinations;
05.Identifying technical flaws within the app.
Test launches involve comprehensive marketing activities and multiple iterations to fine-tune campaigns and achieve optimal results.

In test launches, we typically employ the service fee model.

Test launch + soft KPIFor advertisers familiar with target metrics, this model focuses on identifying top-performing combinations, scaling them for consistent success.

The payment models suitable for this approach are the service fee or CPI.

The minimum budget for a test launch is set at $2,000.
Our experience suggests that multiple testing iterations provide enough data for algorithmic campaign refinement, resulting in accurate, actionable installation costs.
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Ad Traffic Tracking

Effectively managing any traffic source requires the integration of a tracker.

Trackers play a vital role in traffic attribution and ad performance analysis, offering detailed insights down to the creative level. Consolidated reporting ensures a clear understanding of campaign results.
Click on ad
Query to the tracking system server
Visit the store and install the app
Track SDK’s postback
How We Work

Given the interconnected and systematic nature of effective campaigns, we develop tailored roadmaps to meet the unique requirements of each app.

Nonetheless, the generic launch plan comprises the following stages:
01.Define ad campaign goals.
02.Select relevant traffic sources.
03.Designing creatives.
04.Launch pilot ad campaigns; test hypotheses.
05.Evaluate indicators and shape the strategy.
06.Scale effective approaches and strive to improve results.

Ad traffic remains the most effective user acquisition channel for applications and games on both the App Store and Google Play.

Provide your app’s link and contact information, and we’ll craft a personalized ad traffic acquisition plan or a comprehensive end-to-end promotion strategy to suit your specific needs. This reimagined strategy integrates proven methods, ensuring your campaigns deliver consistent, scalable results tailored to your app’s objectives.

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