Crafting a Mobile App Marketing Strategy

We simplify your marketing efforts, turning them into a streamlined, scalable system for attracting new users.
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What does a strategy provide?

At any given moment, an app has a primary goal:

01.Test MVP / Soft Launch / Analyze Metrics
02.Achieve Product-Market Fit
03.Scale and Expand to New Markets
04.Secure Additional Funding
05.Capture Market Share
06.Drive Profitability

The product's goals are ever-evolving, shaped by past experiments, market signals, user feedback, and other valuable data. As such, the strategy remains a flexible and dynamic aspect of product development. We work hand-in-hand with the app team to ensure our strategy stays aligned with these shifting goals, optimizing resources along the way.

Without a well-defined strategy, success becomes more a matter of chance than skill. A solid strategy outlines the path from goal to outcome, reducing risks and increasing the likelihood of achieving success.

A strategy facilitates:

Integration of all marketing channels into a cohesive system

Development of a marketing plan aligned with goal achievement

Addressing trends and preparing for global shifts

01.

Analyze the current marketing system, market conditions, and business objectives.

07.

Scale the most effective solutions.

02.

Examine the promotion funnel and identify bottlenecks..

Focus on key points for metric improvement and align metrics with hypotheses.

06.

Begin hypothesis testing and document outcomes.

05.

Build a detailed roadmap for strategy implementation, ensuring clarity and alignment with objectives.

03.

Choose appropriate channels.

Considering their interdependence and potential conflicts.

04.

Define a clear communication policy to guide content creation.

Creating a strategy

01.

Analyze the current marketing system, market conditions, and business objectives.

02.

Examine the promotion funnel and identify bottlenecks. Focus on key points for metric improvement and align metrics with hypotheses.

03.

Choose appropriate channels, considering their interdependence and potential conflicts.

04.

Define a clear communication policy to guide content creation.

05.

Build a comprehensive roadmap for strategy implementation, ensuring clarity and alignment with objectives.

06.

Begin hypothesis testing and document outcomes.

07.

Scale the most effective solutions.

Working with the product

Optimal results are achieved through seamless collaboration between marketing and product teams.

For extensive, multi-platform products (Web, Desktop, Mobile, Offline), we integrate the mobile app promotion strategy with the broader business objectives.By aligning goals and sharing a unified understanding of hypothesis value and priorities, we facilitate teamwork in conducting experiments, leading to stronger outcomes. This collaborative approach ensures all teams involved in mobile app development operate with a shared vision and coordinated efforts.